Famez is a Saudi Arabian fast-food concept built on the idea of serving the “stars” of the food world. To match the boldness of their menu, we developed a visual identity rooted in the raw energy of street art and urban culture.

We moved away from rigid structures, opting instead for free-form lettering, vibrant doodles, and graffiti-inspired elements to create a dynamic and cohesive visual language. The centerpiece of the identity is the custom typography logo; designed with a sense of movement, it features a star cleverly hidden within the negative space of the letter “A”—a subtle nod to the brand’s name and the premium quality of their famous flavors.