Experienced Design Director with 12 years of experience in the design field, including 5 years leading as a Design Director. Skilled in crafting compelling brand identities, designing innovative campaigns, and overseeing high-performing creative teams to achieve exceptional results. With a passion for pushing creative boundaries and a deep understanding of the design process, I am dedicated to creating visually stunning and effective work that drives business success.

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Mohamed Said

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Dolato Delicto Momento, A Luxurious Winter Indulgence

Date 2021 Industry Food and Beverage Location Egypt

Scope of Work

Naming, Logo Design, Packaging, and Unboxing Experience

For Dolato, a premium Italian gelato brand in Egypt, we crafted a limited-edition experience that goes beyond simple taste. We named this collection “Delicto Momento” to capture the essence of luxury and the fleeting nature of a perfect moment.

Inspired by the quiet elegance of winter, the design centers on a memorable unboxing ritual. We created a sophisticated logo and a curated packaging system that houses jars of rich sauces, creamy gelato, and colorful sprinkles. Every layer of the box was designed to build anticipation, transforming a simple treat into a refined sensory journey where elegance meets taste.

Credits

Agency:
Squad Creative

Creative Direction:
Wessam El Shazli, Mohamed Said

Design:
Mohamed Said, Mohamed Sadek