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Edfapay, Revolutionizes Payments

Date 2021 Industry Fin-tech Location Saudi Arabia
Scope of Work
Brand Strategy, Visual Brand Identity, Illustration, UI Design

To establish a strong brand identity and accelerate market adoption, EdfaPay sought a comprehensive branding solution. We collaborated closely with the EdfaPay team to create a brand that embodies innovation, simplicity, and efficiency.

We developed a sleek and modern brand identity that reflects EdfaPay’s commitment to cutting-edge technology. The brand’s tagline, “Tap on Phone,” encapsulates the ease and convenience of the payment solution. The iconic “E” logo, with its flowing lines, symbolizes the smooth and seamless transaction process.

To promote the app and drive user adoption, we designed a user-friendly website that highlights the key benefits of EdfaPay. The website showcases the app’s features, provides clear instructions, and encourages users to download the app.

As EdfaPay continues to expand its reach across the MENA region, we are proud to be a part of its journey in shaping the future of payments.

Credits

Agency:
Squad Creative  

Creative Direction:
Wessam El Shazli,   Mohamed Said  

Illustration:
Mohamed Sadek  

edfapay brand guideline overview
edfapay brand colors
edfapay mobile UI payment screen
edfapay store posters
edfapay store signage
edfapay brand posters overview
edfapay store banner
edfapay transaction history mobile UI screen
edfapay refund mobile UI screen
edfapay poster saudi using edfapay mobile app
using edfapay flyer
edfapay giveaway bag